Presenter

Presenter

As 9align starts to launch we are adding new tools that match the organizations mission of business alignment. The Presenter is in private beta currently, but feel free to ask me for an invite to try it out. The Presenter gives you strategic brand presenting expertise – on demand – for your marketing and sales [...]

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Message Mapper

Message Mapper

The first week of December 2010 we launched Message Mapper as part of the 9align suite of tools for brand governance. Technically it’s the fourth major iteration of the tool, and I think it pretty close to perfect this time. Message Mapper gives you strategic messaging expertise – on demand – for deadline-driven marketing. Its [...]

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SNth° 2010

SNth° 2010

We invite you beyond technology, beyond innovation, beyond creativity… to the SNth Degree, where everything is focused on real results. At this not-to-be-missed event, you’ll learn how to infuse newnowbulous power into your 2011 brand communications planning, and strategically create value for your organization. Prepare to come away inspired and energized, ready to take your [...]

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The Equations of Leadership

Good leaders get excellent results. All organizations need teams. To compose those teams you need talented people, who are disciplined, and have good attitudes. All three are necessary, but they work together in different ways. There are two equations that I use when it comes to building sustainable successful organizations. The first is the key [...]

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4 Quick Social Media Timing Insights – Infographic

I’ve often wondered what the best time is to post status updates so I can reach the most people in my networks. It’s been obvious that posting for maximum engagement to Twitter has very different optimal times than Facebook, LinkedIn, YouTube, Flickr, etc. This visualization gives  a good feel for timing not only for personal [...]

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What are the repercussions of Adobe’s decision to Open Source the Flex Framework?

A few weeks back, I think it was on a Wednesday, the world got news from Adobe about the future of Flash in mobile web browsers. It was communicated poorly and not understood well, but most of the technology leaders were able to clarify to their sales teams and customers pretty quickly. The following Friday, [...]

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8 Tenets of Innovation

As part of the StudioNorth Innovation initiative we realized that to create a culture of innovation in our company we needed guidelines. We want, no, we expect everyone in our company to be innovative. Everyone can be, but many times people aren’t. Why? The only real obstacle is risk. Expressing your ideas can be risky. Especially [...]

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Projection mapping beyond events?

I’ve had this projection mapping advertisement for the Hyundai Accent in my drafts forever and I’ve meant to write about it. At this point I think it’s better just to post it, because otherwise it’s going to sit in draft forever and it’s rather old at this point. I’ve often thought projection mapping could be [...]

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The fold is *still* irrelevant, but that doesn’t mean you shouldn’t have fun with it!

Way back in February 2011 I wrote about how the fold was irrelevant and that when you design / build / write your website you should focus more on content and brand (http://bit.ly/eUjtQY). I still stand by that post, even though I have heard some content people preach that the fold super important still. (It’s [...]

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The Doctor’s Tech Toolbox – a great HCIT infographic

Some really good takeaways here for Healthcare IT. Here are a few of the ones that jumped out at me: HCIT spending will grow by over $2 billion over the next two years. Two thirds of doctors use social media for professional purposes (with a surprising large slice going to Foursquare.com) Three quarters of physicians [...]

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Want to be successful? Here’s how.

Do you want become successful? Of course you do. Doesn’t everyone? This is a video of what success looks like. This is what it takes. Repeatedly. Anyone who has achieved a good measure of success will tell you the same. Anyone who tells you it’s easy or there is a simple “secret” is lying to [...]

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Drupal vs. WordPress

It’s a good thing this has never been debated before. #sarcasm Every third Friday of the month I attend (and sometimes present) at the Technology Leadership Assoc. Managers Forum in Chicago. This last Friday Steve Stern and Jim McGee presented “E-Commerce Content Management (Drupal vs WordPress).” These presentations are meant for IT managers and directors [...]

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Does your company need a mobile app?

This comes to us from our good friends at Mashable and BuySellAds.com where it’s surrounded by seizure inducing ads and irritating social widgets. In addition to the two options in the infographic below there is another option. You can sponsor apps. Using Apple’s iAds, the platform independent AdMob you can advertise right inside apps. These [...]

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